What Will You Learn?

• Section 1: Introduction to google ads
• 1.1- Basic info and stats of google ads
• 1.2- Get introduced to google ads types
• Section 2: Account Creation and Access
• 2.1- Create a Google Ad account
• 2.2- Create and manage multiple ad accounts
• 2.3- Create an MCC account and access client accounts
• 2.4- Add Billing/Payment Method.
• Section 3: Google Ads auction
• 3.1- Google ads auction part 1
• 3.2- Google ads auction part 2
• Section 4: Keyword Research
• 4.1- Keyword types understanding
• 4.2- Keyword research using Googles native tools
• 4.3- Keyword research with Paid tools (SEMrush)
• 4.4- Competitor’s keyword analysis
• 4.5- Keyword match types for Google Ads
• 4.6- Negative Keyword
• 4.7- Measuring client’s ROI and Ad Budget Forecast
• Section 5: Google Search Ads creation
• 5.1- Understanding objective, Campaign type
• 5.2- Understanding Bid strategies & ad networks
• 5.3- Types & uses of different location targeting
• 5.4- Audience targeting (Demographics, Affinity, In Market, Custom audience)
• 5.5- Understanding ad schedule & URL tracking
• 5.6- Ad copywriting
• 5.7- Site link extension
• 5.8- Different types of extensions and their use
• 5.9- Create multiple ad groups and ads
• 5.10- Checklist before running search ads
• Section 6: Google ads conversion tracking Setup
• 6.1- Integrate GTM with the website
• 6.2- purchase tracking with GTM
• 6.3- Google ads conversion with dynamic value tracking
• Section 7: Display ads set up
• 7.1- Understanding campaign objective, location, and device targeting
• 7.2- Understanding Budget and bidding for the display campaign
• 7.3- Targeting audience, keywords
• 7.4- Understanding the topic & Placement for a specific website, videos, or YouTube channel
• 7.5- Creating the banner image for the display ad with Canva
• 7.6- Create a complete display ad
• Section 8: YouTube Video ad campaign
• 8.1- Details about YouTube video ads
• 8.2- Skippable video ads
• 8.3- Non-skippable video ads
• 8.4- Bumper ad
• 8.5- In-feed video ad
• 8.6- Out stream video ads
• Section 9: Discovery ads campaign setup
• 9.1- Google Discovery ad campaign setup
• 9.2- Google Gmail ad campaign setup
• 9.3- Performance Max Ads set up
• Section 10: Remarketing
• 10.1- Setup Google remarketing campaign
• Section 11: Marketplace
• 11.1- Overview of the marketplace
• 11.2- Gig creation
• Section 12: Live classes and sessions
• Section 13: Special classes and updates